LaDainian Tomlinson Behind the Scenes Chunky Ad Shoot 2008


San Diego Chargers’ running back and former NFL MVP, LaDainian Tomlinson, filmed the newest installment of the famed Chunky soup advertising campaign in Los Angeles.

This is Tomlinson’s second season starring in the Chunky soup ads.

Appropriately called “Working Day,” the ads focus on the similarities between a day in the life of an NFL player and every hardworking person.

LT tackles the same trials and tribulations that many people face during the work day, from the need to please his boss – Coach Norv Turner, also featured in one of the ads – to the need to Fill Up on the Good Stuff™ to feel good after a tough day.

This season marks Chunky soup’s 11th as an NFL sponsor and the first time in the brand’s history that the advertising campaign will be solely focused on one marquee player, without his mom by his side.

Launching during the NFL’s opening weekend, September 4th, the campaign will also introduce the new Campbell’s Chunky soup trademark message, Fill Up on the Good Stuff™, which delivers the message that Chunky soups provides a good source of lean meat protein.

The creative for the “Working Day” campaign is being handled by Young & Rubicam, New York and was filmed by famed director, Kinka Usher, with House of Usher.


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